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By Seth Godin February 17, 2012 Reprinted with permission of the author You probably have very little privacy at all, giving it up a long time ago. If you've got a charge card, the card company already knows what you do, where you go, how you spend your money, what your debt is like. If you use a cell phone or a computer, someone upstream already has access to where you go, what you buy, what you type, and on and on. No, you don't really have a privacy. What you care about, I'm guessing, is being surprised. You don't want to be surprised to discover ...

A “million-dollar” idea? By Andrew R. Spriegel January 19, 2012 Machine Design How inventors can move from hopes and dreams to reality and the marketplace. A high percentage of inventors come to me with their “million-dollar” idea. More times than not, my response is, “Really? How much money have you made so far?” It’s not that I am in the business of dashing dreams or slaying hope. I believe my role as a patent attorney is to guide inventors along the rocky road of getting a product to market — with the inventor and his or her will-to-invent still intact. The ...

Who the hell is Ted and why should you be following “him”? by Andrew R. Spriegel January 24, 2012 Are you familiar with TED? Have you ever heard of “him”? TED actually isn’t a “him”.  TED is an acronym that stands for Technology, Entertainment, and Design.  They offer free knowledge by some of the smartest and most creative people on the planet.  The idea started off as a conference which grew into thousands of local versions.  People that are part of TED share their ideas with others in the hopes that people will use them.  You can find them online at: http://www.ted.com/

Turning your products into cash and profits, what went wrong for you – I hear this all the time by inventors! By Andrew R. Spriegel Spriegel & Associates, LLC Patent & Trademarks Attorneys www.Smart2Patent.com 330.247.2211 Business/Fax 440.225.4234 Mobile   I hear this all the time buy inventors, maybe like you!  A few years ago, I came up with a million dollar idea.  At least I thought it was a million dollar idea.  I did everything I could think of to protect my idea. No one but a ...

Via The Buzz Maker!, The Buzz of the Month™ Tracy L. Teuscher, APR (Link to http://www.thebuzzmaker.wordpress.com) Company Value and Reputation In a recent Business week article, research from The Economist Intelligence Unit has found that 75 percent of a company’s value is tied up in its reputation. If more than 90 percent of consumers use the Web to research companies and products before buying, and 80 percent make decisions based on that research, I’m asking the following question: Did Chick-fil-A have a public relations specialist at the discussion table along with the ...

The secrets large companies know about trademarks but do not want you to know! By Andrew R. Spriegel Spriegel & Associates, LLC Patent & Trademarks Attorneys www.Smart2Patent.com 330.247.2211 Business/Fax 440.225.4234 Mobile Are you making a huge mistake of unknowingly working hard to build another companies net worth rather than your business? Trademarks are the most valuable assets available in business today – it should be a company’s pot of gold.  Trademarks let people know what they can expect from a product or service.  My strong recommendation is that you own at least one trademark but better yet, many trademarks.  Your trademarks should be the most valuable asset ...

Seth Godin is a Rock Star in the Marketing World!             By Andrew R. Spriegel Spriegel & Associates, LLC Patent and Trademark Attorneys www.GotoPatentLawFirm.com Seth Godin is one of my favorite authors on marketing and treating customers with outstanding service.  As an Ohio Patent Attorney (Registered with the Ohio Supreme Court and the patent office). I use many of his tools and techniques to try to separate myself from known Cleveland Patent Attorneys and law firms and Akron Patent Attorneys and Patent law firms.  Below is a ...

5 Reasons Trademarks are so valuable and necessary for your business by Andrew R. Spriegel November 27, 2011 Many times, a business will question the need for a trademark on their intellectual property or they won’t even consider a trademark.  Maybe they look at the trademark as an unnecessary expense or they don’t know that they need one until it is too late.  Why do you want, need, have to have trademarks… When many businesses are sold their most valuable assets are their TRADEMARKS! 1. How valuable are Trademarks? The president of Coca-Cola, publicly commented that if all of the company’s tangible assets (e.g., buildings, ...

5 Things You Absolutely Have to Know About the New Patent Laws by Andrew R. Spriegel November 15, 2011 Congress recently approved some major changes in the nation's patent system that were passed by Congress and signed into law by President Obama in September.  The changes, called the Leahy-Smith America Invents Act updates the way patents are processed and reviewed. The new laws are being called a positive measure that will help business create new jobs in our sluggish economy. Here is what you need to know about the new patent laws: 1. The main ...

Independence and Suppression by Andrew R. Spriegel November 13, 2011 I am a big fan of Seth Godin, an American entrepreneur, prolific writer and sought after public speaker. I received his daily email and it discusses the fact that management often involves power struggles. He say that taking over a another tribe and suppressing it seldom works. Seth Godin defines a business tribe in part as members having common objectives, causes and concerns, where members are limited to a certain group. Group leader create an opportunity for members to communicate on the web or ...