Optic Lingo Featured for Legacy of Timeless Visual Design Strategies
Optic Lingo Featured for Legacy of Timeless Visual Design Strategies Enduring visual design connects brands with consumers CLEVELAND, OHIO February 28, 2012 Featured in New York’s Pratt Institute Prattfolio Magazine with his father as multi-generational alumni from this venerable art and design institution, it is obvious that Craig Miloscia creates visual design and brand communications that stand the test of time. The founder of visual design and innovation ...
The power of trademarks: what every small business needs to know. By Andrew R. Spriegel Co-Author Tom Lux Spriegel & Associates, LLC Your Intellect. Your Property.® Patent & Trademarks Attorneys www.Smart2Patent.com 330.247.2211 Business/Fax 440.225.4234 Mobile What do you think of when you hear the words “Ralph Lauren”? No doubt you think of high-end, well-made clothing. And when you hear “Under Armour” you think of athletic clothing that’s scientifically designed to wick away moisture. The point is, each brand name brings to mind a specific ...
Your business card and how to use it to drive awesome traffic to your website!
By Don Borger Design Associates, Inc. 39193 Woodland Trail Avon, OH 44011 phone 216-696-1060 www.designassoc.com Look at your business card. What does it say? Of course it shows your name, your company name and your contact information. But what is it subconsciously saying to the person who receives it? “I feel so good about my company that I spent $10 to get these cards printed at Bob’s Budget print shop.” Or “You are so important to me as a potential customer, that I’m using this free piece of clip art as my logo.” Or worse still, “I could have printed in full color, but it ...
The illusion of privacy (and what we actually care about)
By Seth Godin February 17, 2012 Reprinted with permission of the author You probably have very little privacy at all, giving it up a long time ago. If you've got a charge card, the card company already knows what you do, where you go, how you spend your money, what your debt is like. If you use a cell phone or a computer, someone upstream already has access to where you go, what you buy, what you type, and on and on. No, you don't really have a privacy. What you care about, I'm guessing, is being surprised. You don't want to be surprised to discover ...
A “million-dollar” idea?
A “million-dollar” idea? By Andrew R. Spriegel January 19, 2012 Machine Design How inventors can move from hopes and dreams to reality and the marketplace. A high percentage of inventors come to me with their “million-dollar” idea. More times than not, my response is, “Really? How much money have you made so far?” It’s not that I am in the business of dashing dreams or slaying hope. I believe my role as a patent attorney is to guide inventors along the rocky road of getting a product to market — with the inventor and his or her ...
Who the hell is Ted and why should you be following “him”? by Andrew R. Spriegel January 24, 2012 Are you familiar with TED? Have you ever heard of “him”? TED actually isn’t a “him”. TED is an acronym that stands for Technology, Entertainment, and Design. They offer free knowledge by some of the smartest and most creative people on the planet. The idea started off as a conference which grew into thousands of local versions. People that are part of TED share their ideas with others in the hopes that people will use them. You can find them online at: http://www.ted.com/
Turning your products into cash and profits, what went wrong for you – I hear this all the time by inventors!
Turning your products into cash and profits, what went wrong for you – I hear this all the time by inventors! By Andrew R. Spriegel Spriegel & Associates, LLC Patent & Trademarks Attorneys www.Smart2Patent.com 330.247.2211 Business/Fax 440.225.4234 Mobile I hear this all the time buy inventors, maybe like you! A few years ago, I came up with a million dollar idea. At least I thought it was a million dollar idea. I did everything I could think of to protect my idea. No one ...
Really Chick-fil-A? Exploring the Chick-fil-A trademark suit, public relations and reputation management.
Via The Buzz Maker!, The Buzz of the Month™ Tracy L. Teuscher, APR (Link to http://www.thebuzzmaker.wordpress.com) Company Value and Reputation In a recent Business week article, research from The Economist Intelligence Unit has found that 75 percent of a company’s value is tied up in its reputation. If more than 90 percent of consumers use the Web to research companies and products before buying, and 80 percent make decisions based on that research, I’m asking the following question: Did Chick-fil-A have a public relations specialist at the discussion table along with the ...
The secrets large companies know about trademarks but do not want you to know! By Andrew R. Spriegel Spriegel & Associates, LLC Patent & Trademarks Attorneys www.Smart2Patent.com 330.247.2211 Business/Fax 440.225.4234 Mobile Are you making a huge mistake of unknowingly working hard to build another companies net worth rather than your business? Trademarks are the most valuable assets available in business today – it should be a company’s pot of gold. Trademarks let people know what they can expect from a product or service. My strong recommendation is that you own at least one trademark but better yet, many trademarks. Your trademarks should be the most valuable asset ...
To be Successful in Business with Proven Results You have to know these Secrets
Seth Godin is a Rock Star in the Marketing World! By Andrew R. Spriegel Spriegel & Associates, LLC Patent and Trademark Attorneys www.GotoPatentLawFirm.com Seth Godin is one of my favorite authors on marketing and treating customers with outstanding service. As an Ohio Patent Attorney (Registered with the Ohio Supreme Court and the patent office). I use many of his tools and techniques to try to separate myself from known Cleveland Patent Attorneys and law firms and Akron Patent Attorneys and Patent law firms. Below is a ...
