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What is your “R” value?tm
Spriegel & Associates, LLC can help you apply for and retain the right trademarks/brands that can make a significant impact on your financial performance.
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
Brands and Trademarks are critical brand and marketing assets, as important to your business and as valuable as or more valuable than the product or service itself. Therefore it makes sense to understand that branding and trademarking is not about getting your target market to select you rather than the competition, but it is about getting your prospects to perceive you as the only entity that provides an answer to their problem.
Your brand is the sum total of customers, clients, and prospects experiences and perceptions, some of which you can influence, and others that you cannot.
A strong brand and trademarks are critical as the battle for clients’ increases each and every day. It is imperative that you spend time and investment in researching and defining your brand.
It is critical for you and your company to develop a brand strategy, Spriegel & Associates, LLC can help you with that strategy.
